Request for Proposals: Branding, Marketing, & Placemaking Strategy
The City of Rio Vista is soliciting proposals from qualified consultants to establish a brand identity, marketing and placemaking strategy.
The results of the project will inform both individual and collective action within Rio Vista. The strategies will have a consumer focus to enhance the perception of the City, attract residents and visitors to the businesses within it resulting in economic development within the City.
See the Request for Proposals below.
Questions received and answers provided are as follows:
Q: What is the estimated budget?
A: The initial project budget is $30,000 for FY 2023/2024. An additional amount will be budgeted based on the awarded contract for FY 2024/2025. The City of Rio Vista is a small city with limited resources. Proposers should be sensitive to budget limitations and provide creative solutions to control the project cost.
Q: Are there any specific components that have budget allocations already determined?
A: No there are no specific components with preset budget allocations.
Q: Do you anticipate having the budget to support public resident involvement beyond stakeholder research?
A: Component A and B include the following stakeholder and community involvement:
Component A: Brand identity to appeal to consumers, both residents and visitors
- Include two meetings with staff and two meetings with Commissions/City Council.
Component B: Marketing strategy/Placemaking Plan and Strategy
- Include at least two meetings with staff and/or stakeholders.
- Include two meetings with Commissions/City Council.
Should you feel additional public resident involvement to be beneficial, please include this cost as a separate line item with an explanation of the services to be provided.
Q: The strategic plan identifies the timeline for awarding the Branding Consultant Contract July -September 2024. Is that still on track?
A: We anticipate taking an award recommendation to City Council within this timeline.
